Study Guide
The high-yield checklist. Every fact below shows up somewhere in the exam. Open book is allowed; this is meant to be your study reference.
Why Metal America
- We keep it simple. We keep it fast. We're American-made.
- And we've got the best damn customer service on planet earth.
- Lead with this when a customer or realtor asks why us over a competitor.
Materials & Engineering
- 14 gauge galvanized steel frame (customer-facing language)
- 26 gauge sheet metal panels
- 4 ft on center spacing (always)
- Insulation: cavity/batt + spray foam (we do not use double bubble)
- 140 MPH wind / 30 PSF snow standard rating
- Site-specific engineering required for all habitable structures (Risk Cat II)
- Risk Cat II = habitable, ALWAYS requires site-specific drawings
- Construction documents are complete, ready to ship. Not in progress.
Build Process & Timelines
- Phases: site prep, foundation, steel erection, exterior envelope, interior framing, drywall/paint, finish-out, final
- Steel shell goes up in 3-7 days. Steel supplier crews (Eagle, Star) erect, NOT the GC.
- Total turnkey timeline: 9 months max from signed contract for any deal.
- Concrete must cure before steel arrives
- Slab-on-grade per engineered plans. Monolithic slab is standard. No basements.
- Foundation can include a notched / brick ledge edge when the build calls for it.
Codes & Compliance
- Egress windows in every bedroom + habitable rooms without exterior door
- 5.7 sq ft minimum clear opening, 20" min wide, 24" min tall, 44" max sill height
- Window catalog: only 36x36 and 36x60, in single hung or fixed (no casement, no other styles)
- Bedroom egress = 36x60 single hung. The 36x36 (any style) and 36x60 fixed do NOT qualify.
- HOA prohibits metal siding = deal is DEAD. Politely decline and move on. No workaround, no off-spec build.
Standard Builds
- 3 standard builds × 3 floor plans each = 9 total SKUs
- Armani (flagship, ~2,800 sqft) — 3BR/2BA or 4BR/3BA layout options
- Ol' Smokey (entry, ~1,200 sqft)
- Full House (family, ~1,900 sqft)
- We do NOT offer basements or fireplaces in any standard build
- We do NOT offer custom designs. Always pitch one of the 9 standard plans.
Service Area
- Texas + Oklahoma: TURNKEY only (Metal America delivers a finished home)
- Everywhere else: SHELL + CONCRETE only (customer finds GC for finish-out)
- For out-of-area deals, point customer to our DIY guide and GC guide so they can manage finish-out themselves.
Pricing & Payments
- Project setup fee = 10% of total project cost, charged upfront at start
- Cash deal: 50% upfront / 40% on shell delivery / 10% on final walkthrough
- Financed (Guild): customer experiences a single Guild closing. The 33%/67% split is internal to how MA gets paid and is not customer-facing.
- All money flows through Metal America. Customer NEVER pays the GC directly.
- Sales rep commission: paid when the customer's first payment hits Metal America (that's when the deal is marked sold).
- Realtor commission: 3% of the deal, paid the same way (when first payment hits MA).
Financing
- Guild Mortgage = our ONLY financing partner. One-Time Close construction-to-permanent loan.
- Single closing. No separate refinance after construction.
- Guild requires GC with 3+ years residential experience, GC of record. Metal America provides the qualified GC.
- We do NOT coordinate with USDA, FHA, conventional, RTO, Hearth, HFS, or any other lender.
- Outside lender = cash deal from our perspective. Customer pays us directly.
- Appraisal comp problem is the #1 deal killer. Build comp database long term.
What Metal America Handles vs. The Customer
- MA handles: engineering, drawings, materials, shell erection, concrete, in-area finish-out, payments, GC of record on financed deals.
- Customer handles: site prep access, utilities to lot, HOA approvals, any custom upgrades outside the 9 SKUs (we won't do them).
- Out-of-area customer also handles: their own GC for interior finish-out.
Sales Flow
- 1. Rep generates draft (PandaDoc) and gathers customer info.
- 2. Operations reviews the draft and sends the contract for signature. (Reps and realtors never send the contract themselves.)
- 3. Customer signs.
- 4. First payment hits Metal America = deal marked sold = commissions paid.
The Finish Package (high level)
- Every Metal America build comes with a curated, pre-selected Foundation finish package — flooring, cabinets, countertops, fixtures, paint, appliances, HVAC, all of it.
- Why pre-selected? It eliminates decision paralysis, keeps the price predictable, and gets the customer into a finished home faster.
- Customers can swap to the Upgrade tier on a few line items if they want more (e.g. premium appliance package, alternate flooring lines, fancier shower tile).
- The exam does NOT test brand-by-brand recall. For full SKUs, brand names, and pricing reference the separate Finish Guide (link below).
Common Deal Killers
- HOA prohibits metal siding — deal is dead, no workaround.
- Customer wants a basement or fireplace — not offered, redirect to a standard build.
- Customer wants a custom design — not offered, pitch one of the 9 SKUs.
- Outside lender (USDA / FHA / conventional / RTO / Hearth / HFS) — treat as cash deal, MA does not coordinate.
- Appraisal comp problem on financed deals — biggest single risk to closing.
How to Nail the Scenario Section
- Every scenario rewards: honesty about scope, sticking to standard builds, routing financing through Guild only, and naming the right next step.
- If the customer's request is outside our 9 SKUs, custom design, basement, fireplace, off-spec siding — say no clearly and pitch a standard build that fits.
- If they're outside Texas/Oklahoma, lead with the shell + concrete model and point them to the GC / DIY guides for finish-out.
- If they ask about lenders other than Guild, treat it as a cash deal and explain MA only coordinates with Guild.
- If a realtor scenario, mention the 3% commission paid when first payment hits MA.
- Use the right roles: Operations sends contracts (not reps), Architecture handles design tweaks within the 9 SKUs.
Competitive Advantage
- Simple, fast, American-made, best customer service in the industry.
- In-house architecture team = days, not weeks for design changes.
- Pre-selected curated finishes = no decision paralysis for the customer.
- Guild One-Time Close financing partnership = single closing, no refinance.
- Steel is 25-75% cheaper to insure than wood frame.