Metal AmericaStudy Guide

Study Guide

The high-yield checklist. Every fact below shows up somewhere in the exam. Open book is allowed; this is meant to be your study reference.

Why Metal America

  • We keep it simple. We keep it fast. We're American-made.
  • And we've got the best damn customer service on planet earth.
  • Lead with this when a customer or realtor asks why us over a competitor.

Materials & Engineering

  • 14 gauge galvanized steel frame (customer-facing language)
  • 26 gauge sheet metal panels
  • 4 ft on center spacing (always)
  • Insulation: cavity/batt + spray foam (we do not use double bubble)
  • 140 MPH wind / 30 PSF snow standard rating
  • Site-specific engineering required for all habitable structures (Risk Cat II)
  • Risk Cat II = habitable, ALWAYS requires site-specific drawings
  • Construction documents are complete, ready to ship. Not in progress.

Build Process & Timelines

  • Phases: site prep, foundation, steel erection, exterior envelope, interior framing, drywall/paint, finish-out, final
  • Steel shell goes up in 3-7 days. Steel supplier crews (Eagle, Star) erect, NOT the GC.
  • Total turnkey timeline: 9 months max from signed contract for any deal.
  • Concrete must cure before steel arrives
  • Slab-on-grade per engineered plans. Monolithic slab is standard. No basements.
  • Foundation can include a notched / brick ledge edge when the build calls for it.

Codes & Compliance

  • Egress windows in every bedroom + habitable rooms without exterior door
  • 5.7 sq ft minimum clear opening, 20" min wide, 24" min tall, 44" max sill height
  • Window catalog: only 36x36 and 36x60, in single hung or fixed (no casement, no other styles)
  • Bedroom egress = 36x60 single hung. The 36x36 (any style) and 36x60 fixed do NOT qualify.
  • HOA prohibits metal siding = deal is DEAD. Politely decline and move on. No workaround, no off-spec build.

Standard Builds

  • 3 standard builds × 3 floor plans each = 9 total SKUs
  • Armani (flagship, ~2,800 sqft) — 3BR/2BA or 4BR/3BA layout options
  • Ol' Smokey (entry, ~1,200 sqft)
  • Full House (family, ~1,900 sqft)
  • We do NOT offer basements or fireplaces in any standard build
  • We do NOT offer custom designs. Always pitch one of the 9 standard plans.

Service Area

  • Texas + Oklahoma: TURNKEY only (Metal America delivers a finished home)
  • Everywhere else: SHELL + CONCRETE only (customer finds GC for finish-out)
  • For out-of-area deals, point customer to our DIY guide and GC guide so they can manage finish-out themselves.

Pricing & Payments

  • Project setup fee = 10% of total project cost, charged upfront at start
  • Cash deal: 50% upfront / 40% on shell delivery / 10% on final walkthrough
  • Financed (Guild): customer experiences a single Guild closing. The 33%/67% split is internal to how MA gets paid and is not customer-facing.
  • All money flows through Metal America. Customer NEVER pays the GC directly.
  • Sales rep commission: paid when the customer's first payment hits Metal America (that's when the deal is marked sold).
  • Realtor commission: 3% of the deal, paid the same way (when first payment hits MA).

Financing

  • Guild Mortgage = our ONLY financing partner. One-Time Close construction-to-permanent loan.
  • Single closing. No separate refinance after construction.
  • Guild requires GC with 3+ years residential experience, GC of record. Metal America provides the qualified GC.
  • We do NOT coordinate with USDA, FHA, conventional, RTO, Hearth, HFS, or any other lender.
  • Outside lender = cash deal from our perspective. Customer pays us directly.
  • Appraisal comp problem is the #1 deal killer. Build comp database long term.

What Metal America Handles vs. The Customer

  • MA handles: engineering, drawings, materials, shell erection, concrete, in-area finish-out, payments, GC of record on financed deals.
  • Customer handles: site prep access, utilities to lot, HOA approvals, any custom upgrades outside the 9 SKUs (we won't do them).
  • Out-of-area customer also handles: their own GC for interior finish-out.

Sales Flow

  • 1. Rep generates draft (PandaDoc) and gathers customer info.
  • 2. Operations reviews the draft and sends the contract for signature. (Reps and realtors never send the contract themselves.)
  • 3. Customer signs.
  • 4. First payment hits Metal America = deal marked sold = commissions paid.

The Finish Package (high level)

  • Every Metal America build comes with a curated, pre-selected Foundation finish package — flooring, cabinets, countertops, fixtures, paint, appliances, HVAC, all of it.
  • Why pre-selected? It eliminates decision paralysis, keeps the price predictable, and gets the customer into a finished home faster.
  • Customers can swap to the Upgrade tier on a few line items if they want more (e.g. premium appliance package, alternate flooring lines, fancier shower tile).
  • The exam does NOT test brand-by-brand recall. For full SKUs, brand names, and pricing reference the separate Finish Guide (link below).

Common Deal Killers

  • HOA prohibits metal siding — deal is dead, no workaround.
  • Customer wants a basement or fireplace — not offered, redirect to a standard build.
  • Customer wants a custom design — not offered, pitch one of the 9 SKUs.
  • Outside lender (USDA / FHA / conventional / RTO / Hearth / HFS) — treat as cash deal, MA does not coordinate.
  • Appraisal comp problem on financed deals — biggest single risk to closing.

How to Nail the Scenario Section

  • Every scenario rewards: honesty about scope, sticking to standard builds, routing financing through Guild only, and naming the right next step.
  • If the customer's request is outside our 9 SKUs, custom design, basement, fireplace, off-spec siding — say no clearly and pitch a standard build that fits.
  • If they're outside Texas/Oklahoma, lead with the shell + concrete model and point them to the GC / DIY guides for finish-out.
  • If they ask about lenders other than Guild, treat it as a cash deal and explain MA only coordinates with Guild.
  • If a realtor scenario, mention the 3% commission paid when first payment hits MA.
  • Use the right roles: Operations sends contracts (not reps), Architecture handles design tweaks within the 9 SKUs.

Competitive Advantage

  • Simple, fast, American-made, best customer service in the industry.
  • In-house architecture team = days, not weeks for design changes.
  • Pre-selected curated finishes = no decision paralysis for the customer.
  • Guild One-Time Close financing partnership = single closing, no refinance.
  • Steel is 25-75% cheaper to insure than wood frame.
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